The dogfood section was also dominated by Kibble aimed at larger or working dogs. There was a small selection for these dogs and the rest of the shelves were filled of product targeting small dogs such as small gourmet cans or pouches.
There was however a decent range of natural product for dogs that contained premium vegetable protein and fillers. It's easier and cheaper to cater to dogs due to them being omnivores, and the market has capitalised on this. Again, nothing raw on offer though.
NB: this snapshot excludes the dog roll section.







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