They share our ideas of humane dispatch, higher quality welfare for animals and sustainable farming precedents. They are set up in the industry, have reputable name and business, and have veterinary backgrounds. They are only based in Auckland at present as they do not sell to wholesalers.
Where our goals differ is that we would like to see our product in the supermarket as that is where the majority of petfood is purchased (87%).
The difference is that Raw Essentials want to sell their products on a face to face basis as they are committed to educating their customers that a raw food diet must be a obligate diet and the pets can not eat a mixture of raw and processed food.
Our negotiation is that our treats will be as raw as possible and used as supplements rather than a significant food source. That we way we still generate an income, raise awareness, and supply the public in a arena that is critically under - represented.
How the partnership could work
- We could incorporate our product into their line
- They could support our product
- or we could generate an increase in supply for their product
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