Tuesday, 20 September 2016

Similar Business Models Website Analysis: Hunt NC Farmland

Summary of Hunt NC Farmland: 

Website: http://www.ncagr.gov/Hunt/

"A Free service to connect farmers who want to offer hunt leases, to hunters who want them!" 

How its similar to our business model:


  • focus is on connecting farmers with hunters
  • community groups working together "develop sustained community-wide participation"

How its different to our business model:


  • different driving factor behind the reason they do it
  • focus crop loss reducing
  • and disease prevention for better harvests
  • more about providing food to hungry people

What other points does it provide for us to think about:


  • having the terms and conditions for who is liable for what at the very start of the registration
  • who will have the responsibility of ensuring the hunter has a valid firearms license
  • allowing local community people to donate via offering permanent stationary coolers 

Website Page Details:

Home & Navigation

  • Separate hunters and farmers owners databases make it easier for searching and provide individual search functionality
  • Home page is clear overview on what the business does
  • Sign in to look at member and registered only accessible information
  • Clear where to click for registration

Search Functions



Sign in and Registration

  • sign in allows for member only access to costs, licensed buyer lists, invoice submission and bulk pick up and drop-off organising with Big Chill 
  • registration page shows the terms and conditions for which party is liable or responsible for what.

Overview Page

  • Shows how to register
  • What a landowner can do once registered
  • what a registered hunter can do 

The Program

  • its goal is to help farmers and community groups work together
  1. Reduce crop loss caused by deer browse
  2. Manage local deer herds for sustainable annual harvest and disease prevention
  3. Make the donation of harvested deer free and easy for hunters
  4. Supply protein-rich venison to community food pantries and shelters, and
  5. Develop sustained community-wide participation 
program also provides a point where the local community can host a permanent stationary cooler


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