It was a bit of a rocky start for us in week seven.
After pitching our idea in week 6 and receiving little, but positive, feedback, we were surprised to hear our idea was not feasible.
The feedback was that treats were too small of a market to begin with and we should either upscale to a fuller product line, focus on providing access to wild meat for pet owners or manufacturers, or look into a transport/distribution chain.
To get started on a solid direction we have to simplify our aim and create hierarchy in what we are trying to achieve.
Is this stopping 1080, creating friendlier pet food for the environment, upholding ethical practice for animals, or creating a premium pet food product?
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